Some more on ceo Tim Cook,replacement of Steve Job

PCMag asks the question "How Will Tim Cook Lead Apple?" after the surprise resignation of Steve Jobs last week. They offer some quotes from an ex-Apple employee and a look back at adetailed Fortune profile of Cook from back in 2008. 

Fortune's Tim Cook profile came at a time when there were some ongoing health concerns about Steve Jobs which raised the question of who would take over upon Jobs' departure. The Forbes profile describes Cook as "demanding and even-keeled" and credits Cook for keeping Apple running like a finely tuned machine, keeping tabs on supplies, production and product forecasting.

Think of Cook's contribution like this. There are two basic ways to get great profit margins: Charge high prices or reduce costs. Apple does both. The marketing and design drive consumers wild with desire and make them willing to pay a premium; Cook's operational savvy keeps costs under control. Thus Apple is a cash-generating machine. Cook has called the company a place that is "entrepreneurial in its nature but with the mother of all balance sheets."

One ex-Apple employee speaking to PCMag simply states that "Tim Cook is the person who really runs Apple", but that they don't see him as "that visionary guy" to replace one of Steve Jobs' major roles at the company. 


It's that role of visionary that many feel will be hard, if not impossible to replace. Salesforce chief executive Marc Benioff aptly described Jobs ability to show him the future:

“[Steve Jobs] has probably given me more help and more advice than just about anybody," Benioff said of Jobs. "And when I get in trouble and I kinda get lost in my own vision, I’ve been fortunate to be able to go and see him and he’s been willing to show me the future a couple times.”

The general consensus, of course, is that it's simply not realistic to expect any one person to replace Steve Jobs. From the same 2008 Fortune article, they point out that Cook will simply need people around him to make up for any weaknesses, just as Jobs had Cook around to make up for his.

Steve jobs resigns as the ceo of Apple inc.

The Silicon Valley legend, a successful business leader and a brilliant innovator, yes we are talking about Steve Jobs and he has now stepped down as the  chief executive of Apple Inc in a stunning move that ended his 14-year reign at the technology giant he co-founded in a garage. Steve Jobs has now been elected as a chairman of Apple’s board.
While Jobs is no longer the CEO, the company’s former Chief Operating Officer, Tim Cook has replaced Jobs as the CEO and a member of the board, effective immediately. Jobs had submitted his resignation early Wednesday and insisted the board to name Tim Cook as CEO.

Apple inc. press release-
 CUPERTINO, California—August 24, 2011—Apple’s Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer, as the company’s new CEO. Jobs has been elected Chairman of the Board and Cook will join the Board, effective immediately.

“Steve’s extraordinary vision and leadership saved Apple and guided it to its position as the world’s most innovative and valuable technology company,” said Art Levinson, Chairman of Genentech, on behalf of Apple's Board. “Steve has made countless contributions to Apple’s success, and he has attracted and inspired Apple’s immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration.”

“The Board has complete confidence that Tim is the right person to be our next CEO,” added Levinson. “Tim’s 13 years of service to Apple have been marked by outstanding performance, and he has demonstrated remarkable talent and sound judgment in everything he does.” 

Apple inc. has also released Steve Jobs’ resignation letter and it reads as follows;




Title says it all. More to come. For now, the letter from Steve Jobs himself:

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.
I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.
As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.
I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.
I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

          Steve .




 It all started with Steve Jobs, Steve Wozniak and Ronald Wayne (who left after while) determined to make personal computer. Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.
Well, there is a lot of history behind Steve Jobs and we are very sure you already know quite a lot about it. I hope Tim Cook keeps people to hav faith in Apple inc.Steve Jobs undergoing cancer treatments, we expected for his resignation. However, more on this later, as we continue talking about Mr. Jobs for the rest of the week.